:root{
  --night:#1E2638; --ink:#1E2638; --ink-2:#252E45; --paper:#FFFFFF; --mist:#F4F6FA; --line:#E3E6ED;
  --gold:#E3A340; --orange:#F59E42; --teal:#34D399; --blue:#4F86F0; --violet:#A78BFA; --coral:#F87171;
  --text:#1E2638; --muted:#5B6479;
  --f-head:'Familjen Grotesk',system-ui,sans-serif; --f-body:'Work Sans',system-ui,sans-serif; --f-serif:'Fraunces',Georgia,serif;
  --radius:18px; --max:1180px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:var(--f-body);font-size:1.0625rem;line-height:1.65;color:var(--text);background:var(--paper);-webkit-font-smoothing:antialiased;overflow-x:hidden}
img,svg,canvas{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
.wrap{width:min(var(--max),100% - 48px);margin-inline:auto}
h1,h2,h3,h4{font-family:var(--f-head);font-weight:600;line-height:1.12;letter-spacing:-.015em}
h1{font-size:clamp(2.3rem,5vw,4rem)}
h2{font-size:clamp(1.45rem,2.3vw,1.95rem)}
h3{font-size:1.2rem}
.eyebrow{font-family:var(--f-head);font-size:.76rem;font-weight:500;letter-spacing:.24em;text-transform:uppercase;color:var(--teal);margin-bottom:16px;display:flex;align-items:center;gap:12px}
.eyebrow::before{content:"";width:28px;height:2px;background:currentColor;opacity:.7}
.lead{font-size:1.05rem;color:var(--muted);max-width:60ch}
.grad{background:linear-gradient(100deg,var(--gold),var(--orange) 45%,#ffd38a);-webkit-background-clip:text;background-clip:text;color:transparent}

/* nav */
.nav{position:fixed;inset:0 0 auto 0;z-index:50;transition:background .3s,box-shadow .3s}
.nav.solid{background:rgba(30,38,56,.82);backdrop-filter:blur(14px);box-shadow:0 1px 0 rgba(255,255,255,.07)}
.nav .wrap{display:flex;align-items:center;justify-content:space-between;height:74px;gap:24px}
.logo{display:flex;align-items:center;gap:12px;font-family:var(--f-head);font-weight:700;font-size:1.45rem;color:#F4F1E8;letter-spacing:-.02em}
.logo em{font-style:normal;color:var(--gold)}
.logo svg{width:38px;height:24px}
.menu{display:flex;align-items:center;gap:30px;list-style:none}
.menu a{font-size:.92rem;color:#C9CEDB;transition:color .2s;position:relative;padding:6px 0}
.menu a:hover,.menu a.on{color:#fff}
.menu a::after{content:"";position:absolute;left:0;right:0;bottom:-2px;height:2px;background:var(--gold);border-radius:2px;transform:scaleX(0);transform-origin:left;transition:transform .3s}
.menu a:hover::after,.menu a.on::after{transform:scaleX(1)}
.nav-r{display:flex;align-items:center;gap:14px}
.lang{display:flex;border:1px solid rgba(255,255,255,.22);border-radius:999px;overflow:hidden}
.lang button{background:none;border:0;color:#C9CEDB;font:500 .78rem var(--f-head);letter-spacing:.08em;padding:6px 11px;cursor:pointer}
.lang button.on{background:var(--gold);color:var(--night)}
.btn{display:inline-flex;align-items:center;gap:10px;font:600 .94rem var(--f-head);padding:14px 28px;border-radius:999px;border:0;cursor:pointer;transition:transform .25s,box-shadow .25s,background .25s;will-change:transform}
.btn-gold{background:linear-gradient(100deg,var(--gold),var(--orange));color:var(--night);box-shadow:0 0 0 0 rgba(245,158,66,.5)}
.btn-gold:hover{box-shadow:0 10px 34px rgba(245,158,66,.45)}
.btn-ghost{background:rgba(255,255,255,.04);color:#fff;border:1px solid rgba(255,255,255,.3);backdrop-filter:blur(6px)}
.btn-ghost:hover{background:rgba(255,255,255,.12)}
.btn-dark{background:var(--ink);color:#fff}
.btn-dark:hover{box-shadow:0 10px 30px rgba(30,38,56,.3)}
.btn .arr{transition:transform .25s}.btn:hover .arr{transform:translateX(4px)}
.burger{display:none;background:none;border:0;color:#fff;font-size:1.6rem;cursor:pointer}

/* HERO */
.hero{position:relative;background:var(--night);color:#fff;min-height:100svh;display:flex;align-items:center;overflow:hidden;padding:130px 0 90px;isolation:isolate}
.hero-img{position:absolute;inset:0;z-index:-3;background:url(inteligencia-marketing-latam.jpg) right center/cover no-repeat;transform-origin:70% 40%}
.hero::after{content:"";position:absolute;inset:0;z-index:-1;background:linear-gradient(90deg,var(--night) 0%,rgba(30,38,56,.92) 32%,rgba(30,38,56,.15) 68%,rgba(30,38,56,.35) 100%),linear-gradient(0deg,var(--night),transparent 22%)}
#flow{position:absolute;inset:0;width:100%;height:100%;z-index:-2;mix-blend-mode:screen}
.hero .wrap{position:relative}
.hero-copy{max-width:640px}
.chips{display:flex;gap:10px;flex-wrap:wrap;margin-bottom:26px}
.chip{display:inline-flex;align-items:center;gap:8px;padding:7px 15px;border-radius:999px;font:500 .8rem var(--f-head);letter-spacing:.06em;border:1px solid rgba(255,255,255,.2);background:rgba(255,255,255,.05);backdrop-filter:blur(8px)}
.chip i{width:7px;height:7px;border-radius:50%;background:var(--teal);box-shadow:0 0 10px var(--teal);animation:pulse 2s infinite}
.chip.g i{background:var(--gold);box-shadow:0 0 10px var(--gold);animation-delay:.6s}
@keyframes pulse{50%{opacity:.35;transform:scale(.8)}}
.hero h1{margin-bottom:24px}
.hero h1 .w{display:inline-block;overflow:hidden;vertical-align:top;padding-bottom:.12em}
.hero h1 .w>span{display:inline-block;transform:translateY(110%);animation:up .9s cubic-bezier(.2,.8,.2,1) forwards;animation-delay:calc(var(--i)*.07s + .15s)}
@keyframes up{to{transform:none}}
.hero .lead{color:#B9C1D6;margin-bottom:36px;opacity:0;animation:fade .9s .9s forwards}
.hero .cta{display:flex;gap:14px;flex-wrap:wrap;opacity:0;animation:fade .9s 1.1s forwards}
@keyframes fade{to{opacity:1}}
.hero-stats{display:flex;gap:44px;margin-top:60px;flex-wrap:wrap;opacity:0;animation:fade .9s 1.3s forwards}
.hero-stats b{display:block;font:600 2rem var(--f-head);color:#fff}
.hero-stats span{font-size:.8rem;color:#98A0B5;letter-spacing:.06em;text-transform:uppercase}
.scroll-cue{position:absolute;bottom:28px;left:50%;translate:-50% 0;width:24px;height:40px;border:1.5px solid rgba(255,255,255,.4);border-radius:14px}
.scroll-cue::after{content:"";position:absolute;left:50%;top:8px;width:3px;height:8px;margin-left:-1.5px;border-radius:2px;background:var(--gold);animation:wheel 1.8s infinite}
@keyframes wheel{0%{opacity:1;transform:none}100%{opacity:0;transform:translateY(14px)}}

/* marquee */
.marquee{background:var(--night);border-block:1px solid rgba(255,255,255,.08);padding:20px 0;overflow:hidden;color:#fff}
.marquee .track{display:flex;gap:56px;width:max-content;animation:mq 38s linear infinite}
.marquee span{font:500 1rem var(--f-head);letter-spacing:.14em;text-transform:uppercase;white-space:nowrap;color:#9AA3B8;display:flex;align-items:center;gap:56px}
.marquee span::after{content:"";width:6px;height:6px;border-radius:50%;background:var(--gold)}
.marquee span.f{color:#fff}
@keyframes mq{to{transform:translateX(-50%)}}
.marquee:hover .track{animation-play-state:paused}

/* sections */
section{padding:104px 0}
.sec-head{max-width:740px;margin-bottom:56px}
.sec-head p{color:var(--muted);margin-top:14px}
.alt{background:var(--mist)}
.dark{background:var(--night);color:#fff}
.dark .sec-head p,.dark .muted{color:#A9B1C4}
.grid{display:grid;gap:22px}
.g2{grid-template-columns:repeat(2,1fr)}.g3{grid-template-columns:repeat(3,1fr)}.g4{grid-template-columns:repeat(4,1fr)}
.card{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);padding:32px;transition:box-shadow .3s,border-color .3s;position:relative;overflow:hidden;transform-style:preserve-3d;will-change:transform}
.card::before{content:"";position:absolute;left:0;top:0;height:4px;width:100%;background:var(--c,var(--gold))}
.card::after{content:"";position:absolute;inset:0;background:radial-gradient(420px circle at var(--mx,50%) var(--my,0%),color-mix(in srgb,var(--c,var(--gold)) 16%,transparent),transparent 60%);opacity:0;transition:opacity .3s;pointer-events:none}
.card:hover{box-shadow:0 22px 50px rgba(30,38,56,.12)}
.card:hover::after{opacity:1}
.card h3{margin:6px 0 10px}
.card p{color:var(--muted);font-size:.98rem}
.card .num{font:600 .85rem var(--f-head);color:var(--c,var(--gold));letter-spacing:.14em}
.card .more{display:inline-block;margin-top:18px;font:600 .88rem var(--f-head);color:var(--ink);border-bottom:2px solid var(--c,var(--gold))}
.dark .card{background:#283149;border-color:rgba(255,255,255,.08)}
.dark .card p{color:#A9B1C4}
.stat{padding:6px 0 6px 22px;border-left:3px solid var(--c,var(--gold))}
.stat b{display:block;font:600 clamp(2rem,3.4vw,2.8rem) var(--f-head);color:var(--c,var(--gold));line-height:1}
.stat span{display:block;margin-top:8px;font-size:.95rem;color:var(--muted)}
.dark .stat span{color:#A9B1C4}
.split{display:grid;grid-template-columns:1fr 1fr;gap:72px;align-items:center}
.quote{font:italic 400 clamp(1.35rem,2.3vw,1.8rem)/1.4 var(--f-serif)}
.quote em{color:var(--teal)}
.tag{display:inline-block;font:500 .72rem var(--f-head);letter-spacing:.14em;text-transform:uppercase;padding:5px 12px;border-radius:999px;background:rgba(52,211,153,.14);color:#0e8f63;margin-bottom:14px}
.dark .tag{color:var(--teal)}
.badge{display:inline-flex;gap:10px;align-items:center;border:1px solid rgba(227,163,64,.55);color:var(--gold);padding:8px 18px;border-radius:999px;font:500 .88rem var(--f-head)}
.steps{list-style:none;display:grid;gap:20px}
.steps li{display:grid;grid-template-columns:44px 1fr;gap:16px;align-items:start}
.steps i{font:600 .95rem var(--f-head);font-style:normal;display:grid;place-items:center;width:44px;height:44px;border-radius:50%;background:var(--gold);color:var(--night)}
.steps b{font-family:var(--f-head);display:block}
.steps span{color:var(--muted);font-size:.96rem}

/* CUANTI + CUALI */
.duo{position:relative;display:grid;grid-template-columns:1fr 1fr;gap:0;border-radius:26px;overflow:hidden;box-shadow:0 30px 80px rgba(30,38,56,.18)}
.pane{padding:46px 44px 50px;position:relative;min-height:470px;overflow:hidden}
.pane.q{background:linear-gradient(160deg,#2A3450,#1E2638);color:#fff}
.pane.l{background:linear-gradient(200deg,#F7E8D0,#F2D6A8);color:var(--night)}
.pane h3{font-size:1.6rem;margin:10px 0 6px}
.pane .tag{margin:0}
.pane.l .tag{background:rgba(30,38,56,.1);color:var(--night)}
.pane p.sub{opacity:.75;font-size:.98rem;max-width:36ch}
.pane ul{list-style:none;margin-top:26px;display:grid;gap:11px;font-size:.96rem}
.pane li{display:flex;gap:11px;align-items:flex-start}
.pane li::before{content:"";flex:none;width:7px;height:7px;border-radius:50%;margin-top:.62em;background:var(--teal);box-shadow:0 0 10px var(--teal)}
.pane.l li::before{background:var(--orange);box-shadow:none}
.bars{display:flex;align-items:flex-end;gap:10px;height:96px;margin-top:30px}
.bars i{flex:1;border-radius:6px 6px 0 0;background:linear-gradient(0deg,rgba(52,211,153,.2),var(--teal));height:var(--h);transform:scaleY(0);transform-origin:bottom;transition:transform 1s cubic-bezier(.2,.8,.2,1)}
.in .bars i{transform:scaleY(1)}
.in .bars i:nth-child(2){transition-delay:.1s}.in .bars i:nth-child(3){transition-delay:.2s}.in .bars i:nth-child(4){transition-delay:.3s}.in .bars i:nth-child(5){transition-delay:.4s}.in .bars i:nth-child(6){transition-delay:.5s}
.bubbles{display:grid;gap:10px;margin-top:30px}
.bub{background:#fff;border-radius:16px 16px 16px 4px;padding:10px 16px;font:italic 400 .95rem var(--f-serif);box-shadow:0 6px 18px rgba(30,38,56,.1);width:fit-content;max-width:92%;opacity:0;transform:translateY(14px) scale(.96);transition:all .7s cubic-bezier(.2,.8,.2,1)}
.bub:nth-child(2){margin-left:26px;border-radius:16px 16px 4px 16px}
.in .bub{opacity:1;transform:none}.in .bub:nth-child(2){transition-delay:.35s}.in .bub:nth-child(3){transition-delay:.7s}
.merge{position:absolute;left:50%;top:50%;translate:-50% -50%;z-index:3;width:96px;height:96px;border-radius:50%;background:linear-gradient(135deg,var(--gold),var(--orange));color:var(--night);display:grid;place-items:center;text-align:center;font:700 .76rem/1.2 var(--f-head);letter-spacing:.06em;text-transform:uppercase;box-shadow:0 0 0 10px rgba(227,163,64,.2),0 0 60px rgba(245,158,66,.6);animation:breathe 3.4s ease-in-out infinite}
@keyframes breathe{50%{box-shadow:0 0 0 18px rgba(227,163,64,.1),0 0 90px rgba(245,158,66,.8)}}
.duo-note{display:flex;gap:30px;flex-wrap:wrap;margin-top:34px;color:var(--muted);font-size:.95rem}
.duo-note b{color:var(--ink);font-family:var(--f-head)}

/* photo split */
.photo{position:relative;border-radius:24px;overflow:hidden;box-shadow:0 30px 70px rgba(30,38,56,.2)}
.photo img{width:100%;height:100%;object-fit:cover;aspect-ratio:4/3.1;transition:transform 1.2s cubic-bezier(.2,.8,.2,1)}
.photo:hover img{transform:scale(1.05)}
.float{position:absolute;background:rgba(255,255,255,.92);backdrop-filter:blur(10px);border-radius:14px;padding:12px 16px;font:600 .85rem var(--f-head);box-shadow:0 10px 30px rgba(30,38,56,.2);color:var(--night);display:flex;gap:10px;align-items:center;animation:bob 5s ease-in-out infinite}
.float i{width:9px;height:9px;border-radius:50%;background:var(--teal)}
.float.a{left:18px;bottom:22px}.float.b{right:18px;top:22px;animation-delay:1.4s}.float.b i{background:var(--gold)}
@keyframes bob{50%{transform:translateY(-8px)}}

/* proceso */
.timeline{position:relative;display:grid;grid-template-columns:repeat(5,1fr);gap:18px;counter-reset:s}
.timeline::before{content:"";position:absolute;left:0;right:0;top:21px;height:2px;background:rgba(255,255,255,.14)}
.timeline::after{content:"";position:absolute;left:0;top:21px;height:2px;width:calc(var(--p,0)*100%);background:linear-gradient(90deg,var(--teal),var(--gold));box-shadow:0 0 14px var(--gold)}
.timeline div{position:relative;padding-top:60px;counter-increment:s}
.timeline div::before{content:counter(s);position:absolute;top:0;left:0;width:44px;height:44px;border-radius:50%;background:var(--night);border:2px solid rgba(255,255,255,.2);display:grid;place-items:center;font:600 .95rem var(--f-head);transition:all .5s}
.timeline div.on::before{background:var(--gold);color:var(--night);border-color:var(--gold);box-shadow:0 0 22px rgba(227,163,64,.7)}
.timeline h4{font-size:1.02rem;margin-bottom:6px}
.timeline p{font-size:.9rem;color:#A9B1C4;line-height:1.5}

.cta-band{position:relative;background:var(--night);color:#fff;text-align:center;padding:104px 0;overflow:hidden;isolation:isolate}
.cta-band::before{content:"";position:absolute;left:50%;top:50%;width:900px;height:900px;translate:-50% -50%;background:radial-gradient(circle,rgba(227,163,64,.22),transparent 60%);z-index:-1;animation:breathe2 7s ease-in-out infinite}
@keyframes breathe2{50%{transform:scale(1.18)}}
.cta-band h2{max-width:22ch;margin:0 auto 14px}
.cta-band p{color:#B4BBCB;margin-bottom:32px}

/* inner hero */
.phero{background:var(--night);color:#fff;padding:160px 0 84px;position:relative;overflow:hidden;isolation:isolate}
.phero::before{content:"";position:absolute;inset:0;z-index:-1;background:radial-gradient(600px circle at 85% 20%,rgba(227,163,64,.22),transparent 60%),radial-gradient(500px circle at 10% 100%,rgba(52,211,153,.12),transparent 60%)}
.phero .lead{color:#B4BBCB;margin-top:18px}
.ins{list-style:none;display:grid;grid-template-columns:repeat(3,1fr);gap:0 28px}
.ins li{border-left:3px solid var(--ink);padding:6px 0 6px 18px;margin-bottom:26px;transition:border-color .3s}
.ins li:hover{border-color:var(--gold)}
.ins small{font:500 .8rem var(--f-head);color:var(--muted);letter-spacing:.1em}
.ins h3{color:var(--gold);font-size:1.1rem;margin:4px 0 6px}
.ins p{font-size:.93rem;color:var(--muted);line-height:1.5}
.post{display:grid;gap:10px}.post .meta{font-size:.82rem;color:var(--muted)}
.form{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);padding:36px;display:grid;gap:18px;box-shadow:0 20px 50px rgba(30,38,56,.08)}
.form .row{display:grid;grid-template-columns:1fr 1fr;gap:18px}
label{display:grid;gap:7px;font:500 .86rem var(--f-head);color:var(--ink)}
input,select,textarea{font:inherit;font-size:1rem;padding:13px 14px;border:1px solid var(--line);border-radius:10px;background:#fff;color:var(--ink);transition:border-color .2s,box-shadow .2s;width:100%}
input:focus,select:focus,textarea:focus{outline:0;border-color:var(--gold);box-shadow:0 0 0 3px rgba(227,163,64,.2)}
textarea{min-height:130px;resize:vertical}
.hp{position:absolute;left:-9999px}
.ok{display:none;background:rgba(52,211,153,.12);border:1px solid var(--teal);color:#0b6f4d;padding:14px 18px;border-radius:10px;font-size:.95rem}
.contact-info{display:grid;gap:22px}
.contact-info a{color:var(--ink);border-bottom:2px solid var(--gold)}
.eyebrow.dk{color:#0e8f63}

footer{background:#171E2E;color:#98A0B5;padding:68px 0 28px;font-size:.92rem}
footer .cols{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:40px;margin-bottom:44px}
footer h4{color:#fff;font-size:.82rem;letter-spacing:.16em;text-transform:uppercase;margin-bottom:14px;font-weight:500}
footer ul{list-style:none;display:grid;gap:9px}
footer a:hover{color:#fff}
footer .legal{border-top:1px solid rgba(255,255,255,.08);padding-top:22px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px;font-size:.82rem}

/* reveal + cursor glow */
.rv{opacity:0;transform:translateY(30px);transition:opacity .8s ease,transform .8s cubic-bezier(.2,.8,.2,1)}
.rv.in{opacity:1;transform:none}
.d1{transition-delay:.12s}.d2{transition-delay:.24s}.d3{transition-delay:.36s}
#glow{position:fixed;left:0;top:0;width:340px;height:340px;margin:-170px 0 0 -170px;border-radius:50%;background:radial-gradient(circle,rgba(227,163,64,.14),transparent 65%);pointer-events:none;z-index:40;mix-blend-mode:screen;opacity:0;transition:opacity .4s}
@media (prefers-reduced-motion:reduce){.rv{opacity:1;transform:none;transition:none}.hero h1 .w>span{animation:none;transform:none}.hero .lead,.hero .cta,.hero-stats{animation:none;opacity:1}.marquee .track,.merge,.float,.cta-band::before{animation:none}.bub{opacity:1;transform:none}.bars i{transform:none}}

@media (max-width:980px){
  .split{grid-template-columns:1fr;gap:44px}
  .g3,.g4,.ins{grid-template-columns:1fr 1fr}
  .duo{grid-template-columns:1fr}
  .merge{top:auto;bottom:auto;position:relative;left:auto;translate:none;margin:-48px auto;z-index:3}
  .timeline{grid-template-columns:1fr;gap:6px}
  .timeline::before,.timeline::after{left:21px;right:auto;top:0;bottom:0;width:2px;height:auto}
  .timeline::after{height:calc(var(--p,0)*100%)}
  .timeline div{padding:0 0 26px 66px}
  footer .cols{grid-template-columns:1fr 1fr}
}
@media (max-width:760px){
  section{padding:70px 0}
  .burger{display:block}
  .menu{position:fixed;inset:74px 0 auto 0;background:var(--night);flex-direction:column;padding:24px;gap:18px;display:none;border-top:1px solid rgba(255,255,255,.08)}
  .menu.open{display:flex}
  .nav-r .btn{display:none}
  .g2,.g3,.g4,.ins,.form .row{grid-template-columns:1fr}
  footer .cols{grid-template-columns:1fr}
  .hero-stats{gap:26px}
  .hero-img{background-position:70% center}
  .hero::after{background:linear-gradient(0deg,var(--night) 5%,rgba(30,38,56,.85) 45%,rgba(30,38,56,.4) 100%)}
  .pane{padding:36px 26px 40px;min-height:0}
}

.tech{display:grid;grid-template-columns:repeat(4,1fr);gap:22px}
.tile{border:1px solid rgba(255,255,255,.12);border-radius:var(--radius);padding:28px;background:rgba(255,255,255,.03);transition:background .3s,border-color .3s,transform .3s}
.tile:hover{background:rgba(255,255,255,.07);border-color:var(--gold);transform:translateY(-4px)}
.tile b{display:block;font:600 .8rem var(--f-head);letter-spacing:.14em;color:var(--gold);margin-bottom:14px}
.tile h3{font-size:1.1rem;margin-bottom:8px}
.tile p{font-size:.93rem;color:#A9B1C4;line-height:1.55}
@media (max-width:980px){.tech{grid-template-columns:1fr 1fr}}
@media (max-width:760px){.tech{grid-template-columns:1fr}}

h2+.lead,h2+p{margin-top:16px}